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The Bass & Co Brewery was established by William Bass in 1777 and was one of the first breweries in Burton upon Trent. Prior to establishing his brewery, Bass transported ale for another brewer by the name of Benjamin Printon; Bass sold this carrier business to the Pickford family, using the funds to establish his own brewery.[11]
Early in the company's history, Bass was exporting bottled beer around the world with the Baltic trade being supplied through the port of Hull. Growing demand led to the building of a second brewery in Burton upon Trent in 1799 by Michael Bass, the founder's son, who entered into partnership with John Ratcliff. The water produced from boreholes in the locality became popular with brewers, with 30 different breweries operating in the mid-19th century. Michael's son, another Michael, succeeded on the death of his father in 1827, renewed the Ratcliff partnership and brought in John Gretton, and created the company of 'Bass, Ratcliff and Gretton' as it traded in the 19th century.
The opening of the railway through Burton in 1839 led to Burton becoming pre-eminent as a brewing town. In the mid-1870s, Bass, Ratcliff and Gretton accounted for one third of Burton's output.[12] The company became a public limited company in 1888, following the death of Michael in 1884, who was succeeded by his son, another Michael, later Lord Burton.[13]

(from: http://en.wikipedia.org/wiki/Bass_beer) www.bassale.com Bass Beer medium GIF logo