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The Tic Tac was first introduced in 1969. Besides the original Fresh mint flavor, several new varieties were added over time, including: cinnamon (or "Winter Warmer"), orange, spearmint, peppermint, mandarin, wintergreen and lime. Its grape flavor was eliminated in 1976 because of health concerns about the red dye amaranth (FD&C Red #2), a suspected carcinogen. The Orange Tic Tacs continued on their own without the Grape. In 2005 a limited edition flavor of lemon was introduced.

Other innovations have included holiday gift packs for Christmas, Easter, St Patricks Day, and Valentine's Day.

Since 1980, its tag line has been "The 1½ Calorie Breath Mint." This has changed since the size of each individual piece was increased and the caloric value increased to 1.9 calories.

During the 1990s, "double packs" were introduced, featuring a regular Tic Tac container with two flavors inside. Available combinations were Tangerine & Lime, Orange & Grape, Berry & Cherry, and many more.

In the UK, Ireland and Australia Tic Tacs are noted as being less than 2 kilocalories with the slogan "2 hours of tic tac freshness in less than 2 calories". A more recent, humorous TV advertising campaign encourages potential purchasers in the UK to "Shake your tic tac". The most recent advertising campaign features the slogan "refreshing little lifts".

In Canada, New Zealand and Australia, the Tic Tac slogan is 'it's not just a mint, it's a tic tac'. In 2006, Tic Tac introduced a Bold edition with stronger flavors. With 1.9 kilocalories per mint (advertised as having "less than 2 calories") it comes in two flavors, Mint and Fruit.

While it is commonly thought that orange Tic Tacs are featured in the 2007 film Juno, the Bold Fruit flavor was actually used. As you can note in the scene with the Tic Tacs spilling from the mailbox (they were in red tinted boxes). Film promoters distributed boxes of the mints prior to the film's release.

In 2008, Tic Tac introduced Tic Tac Chill, which are slightly larger than ordinary Tic Tacs and come in a dual-opening packaging, using the traditional living hinge or a sliding opening on the front of the case. These currently come in three flavors, Exotic Cherry, Berry Blast, and Paradise Mint. Tic Tac Chill mints are also sugar-free, the Exotic Cherry ones instead being sweetened with xylitol and the Paradise Mint ones being sweetened with aspartame.
(http://en.wikipedia.org/wiki/Tic_Tac) www.tictacusa.com