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Wimm-Bill-Dann is the first Russian company to make packaged juice products.

Before WBD, no one in the country made packaged juice. Imported juice products in modern packaging were virtually non-existent. What did end up in the stores – rarely – were domestic products in three-liter glass jars with dusty, tin lids.

So it was quite a phenomenon when the first juice products in bright, multi-colored packaging with the “foreign” name of Wimm-Bill-Dann appeared in Moscow. The products were filled on a specially designed line that had been leased at Lianozovo Dairy Plant. Those who leased the line were not from abroad, however, but a newly created Russian company with five employees. The foreign-sounding name was chosen because, at the time, consumers did not have much trust in domestic products.

Wimm-Bill-Dann becomes the first company in Russia to make yogurts. It may be difficult to believe now, but back then consumers did not even understand the meaning of the word. With the appearance of the new product, Russian newspapers began to discuss the burning question of whether yogurt is sweet kefir or warm ice cream.

Wimm-Bill-Dann creates the first Russian juice brand – J7. Previously, there were no branded products in the Russian food marketplace. The three-liter Soviet juice containers carried such simple and stark labels as ‘Apple Juice’ and ‘Tomato Juice’. The name of the first WBD trademark was derived from the English ‘7 juices’. In fact, there were only three juices in the J7 line at first. But the young company had ambitious ideas, including the expansion the product line to seven flavors.

Wimm-Bill-Dann begins the production of high-quality traditional dairy products under the trademark Domik v Derevne (Little House in the Village).

Wimm-Bill-Dann becomes the first company the world to begin industrial production of berry mors according to age-old Russian recipes. The Chudo-Yagoda (Wonderberry-Mors) brand remains unique to this day and is the only one to be made from fresh berries.
Wimm-Bill-Dann launches the production of the first branded yogurt products in Russia under the Chudo (Wonder) trademark.
Wimm-Bill-Dann moves out from the confines of Moscow Region, acquiring the Siberian Dairy Plant in Novosibirsk. This marks the beginning of WBD’s aggressive regional expansion. Over the course of the next few years plants are acquired in Nizhny Novgorod, Vladivostok, Ufa and Krasnodar Region.

Wimm-Bill-Dann launches the production of Bio-Max bio-kefir. Bio-Max is the first Russian specialized brand for enriched dairy products.
Wimm-Bill-Dann begins the production of juices and nectars under the Lyubimy Sad (Favorite Garden) brand.
Wimm-Bill-Dann begins its Milk Rivers program, under which the company leases modern milking and refrigeration equipment to dairy farmers under favorable terms. The program helps ensure that the company’s dairy factories are supplied with high-quality raw milk.

Wimm-Bill-Dann starts production of dairy products under the Vesely Molochnik (Happy Milkman) brand.
Wimm-Bill-Dann begins to acquire factories outside of Russia, beginning in Ukraine and Central Asia.

Wimm-Bill-Dann creates Russia’s first dairy-juice beverage, Magitel.
Wimm-Bill-Dann registers Agusha – Russia’s first dairy baby-food brand.
The Wimm-Bill-Dann Foods OJSC holding company is created in order to manage the group’s plants and implement strategy.
The company receives British Retailer Consortium (BRC) certification. The BRC label is recognized by all retail chains across the European Union.

Wimm-Bill-Dann becomes the first Russian food company to list its shares on the New York Stock Exchange (NYSE). Its shares are quoted under the ticker ‘WBD’.

Wimm-Bill-Dann begins production of Lamber, the first domestic cheese to successfully compete in the marketplace with European cheeses. Lamber is made at WBD’s Rubtsovsk factory in Altai Region.
Wimm-Bill-Dann acquires a mineral-water plant bottling Russia’s venerable Essentuki branded water.

Wimm-Bill-Dann creates Effektivny (Effective) bio-kefir enriched with pectin and inulin and begins its production under the Bio-Max umbrella brand.
Wimm-Bill-Dann brands were ranked among “Russia’s Most Valuable Brands” according to Interbrand Zintzmeyer & Lux AG and BusinessWeek Russia. “Domik v Derevne” was ranked among the TOP 10, and “Chudo” and “NEO” were ranked among the TOP 30 Most Valuable Brands. “Domik v Derevne” brand value increased by 12% year-on-year – no other leader could demonstrate such an upsurge.

Wimm-Bill-Dann is the first company to launch in the Russian marketplace a functional dairy product specially designed to enhance beauty. The Beauty line of sour-milk drinks and yogurts help keep nails, skin and hair in top shape.
Wimm-Bill-Dann opens the Experimental Baby-Food Plant in Kursk Region and an affiliate in one of the production areas of Tsaritsyno Dairy Plant in Moscow. The new facilities produce juice for babies as well as fruit and meat purees under the Agusha brand.

The Agusha baby-food line is enhanced with dried dairy kashas (cereals) and dried milk formula for nursing babies. Now Agusha is present in all baby-food categories. www.wbd.com Wimm Bill Dann JPG 425x425 logo